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Rapp, Stan and Tom Collins
The Great Marketing Turnaround
Rapp, Stan and Tom Collins; Englewood Cliffs, New Jersey: Prentice Hall, 1990. ISBN: 0133655601
Hard Cover. Book Condition: Good. Dust Jacket Condition: Good. Ex-library copy. Library markings: label on spine of dj; stamp and pocket on ffep; and stamp on fore-edge. Shelfwear and rubbing to book and dj. Dark blue book with gold lettering on spine. 336 pages with index. From book "The Age of the Individual and How to Profit from It". Book ID # 001416
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